We’ll occasionally have sales. They just won’t be what you’re used to…
We live in an age where seeing an “up to 70% off” sign is not unusual. Some brands seem to be on sale perpetually. But how often do we stop to think, how can they do that and still be profitable?
I’m working on my own version of Elizabeth Suzann’s post on the ethics of pricing, which you can read here, but in the meantime I want to very briefly explain why sales and discounts will not be a big part of our business plan.
The brands that we sell on Helen Milan are rarely sold at a discount since the mark-up is actually very small compared to mass produced versions of similar products. We work with small, independent and ethical companies that compete with the less sustainable (and much less ethical) market, despite the smaller profit margins.
Please know that when we hold any kind of sale, the discount will not be huge for these reasons.