As people become more aware of what consumer-driven resource and human exploitation is doing to our planet and the people who live here, messages like this one won’t be necessary.
I’m working on my own “homewares” version of Elizabeth Suzann’s post on the ethics of pricing in fashion, which you can read here, but in the meantime I want to very briefly explain why sales and discounts are not a big part of our business plan.
The brands that we sell at Helen Milan are rarely sold at a discount since the mark-up is actually very small compared to mass produced versions of similar products. We work with small, independent and ethical companies that compete in a less sustainable (and less ethical) market, despite the much smaller profit margins.
Please know that when we hold any kind of sale, the discount will not be huge for these reasons.